In Mexico and Brazil, more than 80% of users indicated that they would select a metal card. In the United States, 56% would switch to a metal card. When it comes to income, the rate increased to 80% among those with an annual income of $200,000 USD or more. Internationally, many people (73%), who still [...]
Many companies have been built on the concept of latent consumer demand. Metal cards can attract consumers. Once the customer becomes aware of the product and experiences that uniqueness, they are unlikely to want to go back to plastic. The data clearly shows that this type of card is considered a premium and more durable [...]
Although luxury may very much be in the eye of the beholder, some things are universally elegant, like crystal chandeliers, marble showers, and metal credit cards. Only privileged and high net worth individuals could afford to get a metal card in the past. Today metal cards can be affordable and as easy to obtain as [...]
24% of millennials in the United States see their credit cards as a status symbol. This is a key point for card issuers because design and style are becoming increasingly important when it comes to enhancing perceived status. Millennials are prone to social experiences and spend more freely than other generations, which it reinforces the [...]
Many issuers have launched metal card programs beginning in the United States and now show strong growth potential internationally, including in Latin America. This trend of "premium" products has been directed towards credit cards, where issuing banks offer an elegant metal card to their select customers as a way to differentiate themselves. In fact, financial [...]
24% of millennials in the United States see their credit cards as a status symbol. This is a key point for card issuers because design and style are becoming increasingly important when it comes to enhancing perceived status: Millennials are prone to social experiences and spend more freely than other generations, which it reinforces the [...]
Consumers select "premium" items as a means of validating their status and feeling part of a select community. But now they are looking for the next level of product, as “premium” brands have become the norm, fueling a move towards “super-premium” brands. A continued rise in demand for “premium” products is expected as more than [...]
The metal card is an excellent, eye-catching, and conversation-provoking item that aligns perfectly with marketing to exclusive customers, who respond to the influence of others. Banks have recognized the challenge of differentiation in a very competitive market. Many have identified metal credit cards as a way to create a physical point of contact with customers, [...]
The appeal of metal cards to potential clients of a financial institution such as high-income individuals and millennials is deep and real, especially in Latin America, where there is unmet demand. Going forward and investing in a metal card program will reward the financial institution with new customers. Many companies have been built on the [...]
Today, the target consumer of metal cards has changed. This is due to the needs of segmentation and differentiation, which point to a process of premiumization of the mass consumer base. Among them are millennials, a segment highly desired by fintechs. Fintechs in Europe and the United Kingdom, among others, seem to have contributed to [...]
