This trend of “premium” products has now moved into credit cards, where issuing banks offer a fancy metal card to their select customers as a way to differentiate themselves. In fact, financial institutions began to offer metal credit cards or hybrid versions of them as they realized the impact of prestige products in a market [...]
Now is the ideal time for financial institutions to enhance their rewards and benefits programs by including a metal card that increases their brand positioning by elevating the inherent quality of the product. As such, there are significant short- and long-term gains in this investment. There is an immediate opportunity to capture new business and [...]
Actually this product is not new. Metal cards have been around for 20 years, yes two decades, although many people still do not even know that there is a possibility that the card is made of a material other than plastic. There are titanium and even gold cards to obtain the highest credit limits and [...]
Payment cards in Latin America have seen a rebound in demand in recent months. A study ensures that 7 out of 10 users globally would be willing to choose a bank that offers this premium product. According to the study 'The growth of premium metal cards', carried out in 18 countries, the potential to retain [...]
This trend of “premium” products has now moved into credit cards, where issuing banks offer a fancy metal card to their select customers as a way to differentiate themselves. In fact, financial institutions began to offer metal credit cards or hybrid versions of them as they realized the impact of prestige products in a market [...]
In Mexico and Brazil, more than 80% of users indicated that they would select a metal card. In the United States, 56% would switch to a metal card. When it comes to income, the rate increased to 80% among those with an annual income of $200,000 USD or more. Internationally, many people (73%), who still [...]
Many companies have been built on the concept of latent consumer demand. Metal cards can attract consumers. Once the customer becomes aware of the product and experiences that uniqueness, they are unlikely to want to go back to plastic. The data clearly shows that this type of card is considered a premium and more durable [...]
Although luxury may very much be in the eye of the beholder, some things are universally elegant, like crystal chandeliers, marble showers, and metal credit cards. Only privileged and high net worth individuals could afford to get a metal card in the past. Today metal cards can be affordable and as easy to obtain as [...]
24% of millennials in the United States see their credit cards as a status symbol. This is a key point for card issuers because design and style are becoming increasingly important when it comes to enhancing perceived status. Millennials are prone to social experiences and spend more freely than other generations, which it reinforces the [...]
Many issuers have launched metal card programs beginning in the United States and now show strong growth potential internationally, including in Latin America. This trend of "premium" products has been directed towards credit cards, where issuing banks offer an elegant metal card to their select customers as a way to differentiate themselves. In fact, financial [...]
