The metal credit card market in Latin America is still relatively small compared to other regions, such as North America and Europe. However, in recent years there has been an increase in demand for these cards, especially among high net worth individuals and frequent travelers. These cards come with a wide range of benefits, including [...]
Durability: Metal credit cards are incredibly durable and resistant to wear and tear. Unlike plastic cards, which can crack or break over time, metal cards are built to last and can withstand daily use without showing signs of wear. Aesthetics: Metal credit cards are often seen as a symbol of luxury and exclusivity. They have [...]
According to several studies, comments from a friend or colleague are more likely to motivate this group than a traditional ad. Once this key audience has been captured, they are loyal. Millennials are likely to use social media to spread the word about a product or service that has their stamp of approval. Banks have [...]
The trend for “premium” products has now moved towards credit cards, where issuing banks offer a fancy metal card to their select customers as a way to differentiate themselves. In fact, financial institutions began to offer metal credit cards or hybrid versions of them as they realized the impact of prestige products in a market [...]
This trend of “premium” products has now moved into credit cards, where issuing banks offer a fancy metal card to their select customers as a way to differentiate themselves. In fact, financial institutions began to offer metal credit cards or hybrid versions of them as they realized the impact of prestige products in a market [...]
Now is the ideal time for financial institutions to enhance their rewards and benefits programs by including a metal card that increases their brand positioning by elevating the inherent quality of the product. As such, there are significant short- and long-term gains in this investment. There is an immediate opportunity to capture new business and [...]
Actually this product is not new. Metal cards have been around for 20 years, yes two decades, although many people still do not even know that there is a possibility that the card is made of a material other than plastic. There are titanium and even gold cards to obtain the highest credit limits and [...]
Payment cards in Latin America have seen a rebound in demand in recent months. A study ensures that 7 out of 10 users globally would be willing to choose a bank that offers this premium product. According to the study 'The growth of premium metal cards', carried out in 18 countries, the potential to retain [...]
This trend of “premium” products has now moved into credit cards, where issuing banks offer a fancy metal card to their select customers as a way to differentiate themselves. In fact, financial institutions began to offer metal credit cards or hybrid versions of them as they realized the impact of prestige products in a market [...]
In Mexico and Brazil, more than 80% of users indicated that they would select a metal card. In the United States, 56% would switch to a metal card. When it comes to income, the rate increased to 80% among those with an annual income of $200,000 USD or more. Internationally, many people (73%), who still [...]
