24% of millennials in the United States see their credit cards as a status symbol. This is a key point for card issuers because design and style are becoming increasingly important when it comes to enhancing perceived status. Millennials are prone to social experiences and spend more freely than other generations, which it reinforces the [...]
Many issuers have launched metal card programs beginning in the United States and now show strong growth potential internationally, including in Latin America. This trend of "premium" products has been directed towards credit cards, where issuing banks offer an elegant metal card to their select customers as a way to differentiate themselves. In fact, financial [...]
24% of millennials in the United States see their credit cards as a status symbol. This is a key point for card issuers because design and style are becoming increasingly important when it comes to enhancing perceived status: Millennials are prone to social experiences and spend more freely than other generations, which it reinforces the [...]
Consumers select "premium" items as a means of validating their status and feeling part of a select community. But now they are looking for the next level of product, as “premium” brands have become the norm, fueling a move towards “super-premium” brands. A continued rise in demand for “premium” products is expected as more than [...]
The metal card is an excellent, eye-catching, and conversation-provoking item that aligns perfectly with marketing to exclusive customers, who respond to the influence of others. Banks have recognized the challenge of differentiation in a very competitive market. Many have identified metal credit cards as a way to create a physical point of contact with customers, [...]
The appeal of metal cards to potential clients of a financial institution such as high-income individuals and millennials is deep and real, especially in Latin America, where there is unmet demand. Going forward and investing in a metal card program will reward the financial institution with new customers. Many companies have been built on the [...]
Today, the target consumer of metal cards has changed. This is due to the needs of segmentation and differentiation, which point to a process of premiumization of the mass consumer base. Among them are millennials, a segment highly desired by fintechs. Fintechs in Europe and the United Kingdom, among others, seem to have contributed to [...]
Investment in fintechs in Latin America grew considerably from 2018 to 2019, and now the fintech market in the region is in full growth. Brazil undoubtedly leads the region with the largest number of fintech companies, followed by Mexico and Colombia. The main subsectors of fintechs are means of payment, digital banks (neo-banks), loans and [...]
This trend of “premium” products has now moved to credit cards, where issuing banks offer a fancy metal card to their select customers as a way to differentiate themselves. In fact, financial institutions began to offer metal credit cards or hybrid versions of them, realizing the impact of prestige products in a market that promises [...]
The cards issued by banks and other entities to make purchases and obtain money are used worldwide, and the services they offer are constantly evolving. They are used to pay by debit or credit, but the high-end ones allow access to many other services. However, for the majority of mortals, all of them were printed [...]
