Competitive advantage for banks: Banks have recognized the challenge of differentiation in a very competitive market. Many have identified metal credit cards as a way to create a physical point of contact with customers, something that is missing in today's Internet world, where the physical engagement is a keyboard or screen. An eye-catching design is [...]
Some clients find his prestige attractive. If you're going to be carrying your card all the time, it might look cool, wouldn't it? At the moment, they are unattainable for the vast majority of customers. They have benefits that may sound even more like fiction than reality, but they exist: metal credit cards become payment [...]
Banks have noted that the metal card is so sought after because of how it looks and how it makes consumers feel. This was an opportunity to enter the premium services market and they took advantage of it. The metal card is here to stay: They are made with the highest quality materials, produced with [...]
Latin America is one of the regions with the lowest penetration of banking in society, and that is why fintech, especially neobanks, have been growing rapidly, with Brazil being the country with the greatest reach of technology at the time of managing the finances. What benefits do the users of these neobanks value? While in [...]
These metal credit cards come in different materials like brass, copper, brushed stainless steel, and even gold and palladium. Some are made from alloys whose ingredients are hidden like well-kept secrets. The card design can be hybrid and include metal and plastic, with the metal used in the middle to add weight. Some are pure [...]
At the moment they are unattainable for most users. They have features that may sound even more like fiction than reality, but nevertheless they exist... One of the latest trends in credit cards is driven by consumers' desire for style. The metal credit card answers that call, allowing cardholders to stand out when it comes [...]
Consumers feel the need to invest in exclusive items, and metal cards are no exception. They are desired because of the way they look and the way they make consumers feel. Traditional banks are using metal cards to raise the status of their services Like many brands, banks are looking to “premiumize” their products and [...]
Changes coming to credit cards in 2022: Which ones are changing and what will they look like? Magnetic stripes will disappear, first in Europe and then in Canada and the United States, being completely eliminated in 2033, in addition to changes in verification. Developments in credit cards towards a new format without a magnetic stripe, [...]
Banks have recognized the challenge of differentiation in a very competitive market. Many have identified metallic credit cards as a creative form of physical contact with their clients, something that ceased to abound due to the leading role of the Internet, where interaction occurs through a keyboard or screen. Eye-catching designs are being used alongside [...]
Metal means luxury and the experience of having a metal card in hand is great. The different touch and the weight of the card itself make the card feel quite substantial. Paying for a dinner with the card on the table produces an audible sound that industry insiders call the 'clank effect'. In this digital [...]
