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Hasta ahora alacasa ha creado 31 entradas de blog.

Metal Cards: Competitive Advantage for Banks

Many companies have been built on the concept of latent consumer demand. Metal cards can attract consumers. Once the customer becomes aware of the product and experiences that uniqueness, they are unlikely to want to go back to plastic. The data clearly shows that this type of card is considered a premium and more durable [...]

2022-11-15T12:48:59+00:00Por |

Capturing status-conscious consumers?

24% of millennials in the United States see their credit cards as a status symbol. This is a key point for card issuers because design and style are becoming increasingly important when it comes to enhancing perceived status. Millennials are prone to social experiences and spend more freely than other generations, which it reinforces the [...]

2022-10-20T12:18:04+00:00Por |

The rapid expansion of metal cards.

Many issuers have launched metal card programs beginning in the United States and now show strong growth potential internationally, including in Latin America. This trend of "premium" products has been directed towards credit cards, where issuing banks offer an elegant metal card to their select customers as a way to differentiate themselves. In fact, financial [...]

2022-10-12T11:22:07+00:00Por |

Metal cards capture status-conscious consumers.

24% of millennials in the United States see their credit cards as a status symbol. This is a key point for card issuers because design and style are becoming increasingly important when it comes to enhancing perceived status: Millennials are prone to social experiences and spend more freely than other generations, which it reinforces the [...]

2022-09-20T13:53:44+00:00Por |

Competitive opportunity for banks: metal cards.

The metal card is an excellent, eye-catching, and conversation-provoking item that aligns perfectly with marketing to exclusive customers, who respond to the influence of others. Banks have recognized the challenge of differentiation in a very competitive market. Many have identified metal credit cards as a way to create a physical point of contact with customers, [...]

2022-08-22T14:31:15+00:00Por |

The advantages of metal cards in new audiences.

The appeal of metal cards to potential clients of a financial institution such as high-income individuals and millennials is deep and real, especially in Latin America, where there is unmet demand. Going forward and investing in a metal card program will reward the financial institution with new customers. Many companies have been built on the [...]

2022-08-17T19:46:56+00:00Por |

Metallic cards will drive the growth of financial technologies in the world.

Today, the target consumer of metal cards has changed. This is due to the needs of segmentation and differentiation, which point to a process of premiumization of the mass consumer base. Among them are millennials, a segment highly desired by fintechs. Fintechs in Europe and the United Kingdom, among others, seem to have contributed to [...]

2022-07-18T13:45:52+00:00Por |

Opportunities for metal cards in Latin America and their relationship with fintechs.

Investment in fintechs in Latin America grew considerably from 2018 to 2019, and now the fintech market in the region is in full growth. Brazil undoubtedly leads the region with the largest number of fintech companies, followed by Mexico and Colombia. The main subsectors of fintechs are means of payment, digital banks (neo-banks), loans and [...]

2022-07-13T14:44:36+00:00Por |
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