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Metallic credit cards in the centennial world

Metal credit cards are seen as a status symbol. Centennials value experiences and lifestyle choices that are unique and personalized, and they often seek out luxury goods and services that reflect their individuality. Metal credit cards offer a tangible way to express this, as they are often associated with high-end consumers and exclusive perks. In [...]

2023-05-19T15:11:05+00:00Por |

Metal credit card market in Latin America

The metal credit card market in Latin America is still relatively small compared to other regions, such as North America and Europe. However, in recent years there has been an increase in demand for these cards, especially among high net worth individuals and frequent travelers. These cards come with a wide range of benefits, including [...]

2023-04-24T18:29:46+00:00Por |

All the benefits of using a metal credit card

Durability: Metal credit cards are incredibly durable and resistant to wear and tear. Unlike plastic cards, which can crack or break over time, metal cards are built to last and can withstand daily use without showing signs of wear. Aesthetics: Metal credit cards are often seen as a symbol of luxury and exclusivity. They have [...]

2023-04-10T14:54:50+00:00Por |

Metal market

According to several studies, comments from a friend or colleague are more likely to motivate this group than a traditional ad. Once this key audience has been captured, they are loyal. Millennials are likely to use social media to spread the word about a product or service that has their stamp of approval. Banks have [...]

2023-03-17T13:06:05+00:00Por |

In Latin America, 88% of those surveyed would select an offer that included a metal card.

The trend for “premium” products has now moved towards credit cards, where issuing banks offer a fancy metal card to their select customers as a way to differentiate themselves. In fact, financial institutions began to offer metal credit cards or hybrid versions of them as they realized the impact of prestige products in a market [...]

2023-03-09T13:05:09+00:00Por |

Metallic credit cards: competitive advantage for banks

Now is the ideal time for financial institutions to enhance their rewards and benefits programs by including a metal card that increases their brand positioning by elevating the inherent quality of the product. As such, there are significant short- and long-term gains in this investment.  There is an immediate opportunity to capture new business and [...]

2023-03-09T13:05:09+00:00Por |
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