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Metal market

In Mexico and Brazil, more than 80% of users indicated that they would select a metal card. In the United States, 56% would switch to a metal card. When it comes to income, the rate increased to 80% among those with an annual income of $200,000 USD or more. Internationally, many people (73%), who still [...]

2023-01-09T12:33:20+00:00Por |

Metal Cards: Competitive Advantage for Banks

Many companies have been built on the concept of latent consumer demand. Metal cards can attract consumers. Once the customer becomes aware of the product and experiences that uniqueness, they are unlikely to want to go back to plastic. The data clearly shows that this type of card is considered a premium and more durable [...]

2023-01-09T12:33:20+00:00Por |

Capturing status-conscious consumers?

24% of millennials in the United States see their credit cards as a status symbol. This is a key point for card issuers because design and style are becoming increasingly important when it comes to enhancing perceived status. Millennials are prone to social experiences and spend more freely than other generations, which it reinforces the [...]

2023-01-09T12:33:20+00:00Por |

The rapid expansion of metal cards.

Many issuers have launched metal card programs beginning in the United States and now show strong growth potential internationally, including in Latin America. This trend of "premium" products has been directed towards credit cards, where issuing banks offer an elegant metal card to their select customers as a way to differentiate themselves. In fact, financial [...]

2023-01-09T12:33:20+00:00Por |

Metal cards capture status-conscious consumers.

24% of millennials in the United States see their credit cards as a status symbol. This is a key point for card issuers because design and style are becoming increasingly important when it comes to enhancing perceived status: Millennials are prone to social experiences and spend more freely than other generations, which it reinforces the [...]

2023-01-09T12:33:20+00:00Por |
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