The trend of “premium” products has now extended to credit cards. Issuing banks offer sleek metal cards to select customers, setting them apart. Metal credit cards, or their hybrid counterparts, are gaining traction globally. In the United States, these cards have surged in demand, sometimes outstripping existing stocks.

Why the buzz around metal cards? They convey attributes associated with “premium” products: high quality, superior design, and style. Yet, surprisingly, 63% of consumers worldwide remain unaware of metal credit cards.

This lack of information presents an extraordinary opportunity for market development. Card issuers can use metal cards as a visible part of their robust rewards and benefits package. It’s a smart move, especially when targeting millennials who seek prestige and exclusivity.