In Mexico and Brazil, more than 80% of users indicated that they would select a metal card. In the United States, 56% would switch to a metal card. When it comes to income, the rate increased to 80% among those with an annual income of $200,000 USD or more. Internationally, many people (73%), who still had a very limited level of knowledge of metal cards, admit that they would also be interested in switching cards (68%) and would select a metal card with the same benefits and rewards.

The metal card is a great, eye-catching and dialogue-provoking item that aligns perfectly with marketing to millennials who respond to influence from others.

According to several surveys, comments from a friend or colleague are more likely to motivate this group than a traditional ad. Once this key audience has been captured, they are loyal. Millennials are likely to use social media to spread the word about a product or service that has their seal of approval.