Millennials Lead the Cashless Revolution

In urban landscapes, the majority of card transactions, a staggering 80%, are driven by individuals under 35. This signals a robust shift towards a cashless society, predominantly spearheaded by the younger generation. The trajectory indicates a gradual departure from physical currency in favor of electronic payment instruments, marking a transformative trend.

Analysis reveals that card spending revolves around key categories, notably food, fashion, bars and restaurants, transportation, and hypermarkets and shopping centers. However, there’s an intriguing twist – the rise of metal credit cards among millennials. While serving the same fundamental purposes as their plastic counterparts, these metallic cards hold an allure for the younger demographic.

For millennials, it’s not just about financial transactions; it’s about the exclusive perks that set metal cards apart. From points programs redeemable for travel benefits to high credit limits and access to premium customer service, these cards offer a range of exclusive advantages. The shift in consumer behavior, coupled with the evolving forms of consumption among the youth, is not merely a trend but a transformative force shaping the future of financial customs.