Consumers crave exclusive items and metal cards satisfy this desire. Traditional banks take advantage of these cards to improve their services and achieve premium status. Weight, distinctive appearance and distinctive sound set metal cards apart.
Recent trends show significant interest in premium cards, especially among high-net-worth millennials. More than 50% of consumers, mainly those under 35 years of age, are willing to invest in a metal card for its unique appeal. People are looking for visibility and metal cards offer a sleek, contemporary design that stands out.
Major banks recognize the potential of metal cards as more than just payment tools; They are an integral part of the brand strategy. In particular, younger customers appreciate aesthetics and design, and see metal cards as more than just a form of payment: they symbolize uniqueness and enhance the payment experience.