Consumers feel the need to invest in exclusive items, and metal cards are no exception. They are desired because of the way they look and the way they make consumers feel. Traditional banks are using metal cards to raise the status of their services Like many brands, banks are looking to “premiumize” their products and the best way to do this is with a metal payment card. This card is heavier than a regular card, looks and feels different, and has a high-pitched jingling sound when you place it on the table
A few years ago, 52% of American high net worth millennials were thinking about getting a premium card in the next 12 months. And today, more than 50% of consumers are willing to pay for a metal card, of which 70% are under 35 years old. People feel the need to be noticed.
The metal card is here to stay. They are made from the highest quality materials, crafted using sophisticated printing techniques, and come in contemporary designs. They look and feel stylish, but more importantly, they help consumers stand out and feel good.
State-of-the-art banks have understood the great potential of these cards and are two examples of banking institutions that offer metal cards. They see them as more than just payment methods, but as a brand strategy that will improve their image. Interestingly, young customers are the ones who value the appearance and design of your card the most. Metal cards are more than just a payment form factor – they make the cardholder feel unique and create an unparalleled payment experience.