This trend of “premium” products has now moved into credit cards, where issuing banks offer a fancy metal card to their select customers as a way to differentiate themselves. In fact, financial institutions began to offer metal credit cards or hybrid versions of them as they realized the impact of prestige products in a market that promises significant expansion potential.
Metal cards have gained notoriety with demand, sometimes exceeding existing stocks.
Many issuers have launched metal card programs beginning in the United States and now showing strong growth potential internationally, including Latin America.
Issued by a trusted brand, metal cards convey attributes usually associated with “premium” products, such as high quality, superior design and style. Today, metal credit cards are still in the early stages of adoption: 63% of the world’s consumers were unaware of metal credit cards.