Studies indicate that millennials are more swayed by recommendations from peers than traditional advertisements. Once engaged, this demographic tends to exhibit strong brand loyalty, often using social media to advocate for products or services they endorse.

Amidst a fiercely competitive market, banks are seeking ways to stand out. Many have turned to metal credit cards to establish a tangible connection with customers, filling the gap left in today’s digital landscape where interactions are primarily through screens. Employing striking designs and leveraging the novelty of metal cards, institutions aim to enhance card appeal and delivery, even digital banks embracing physical products to bolster their image.

Metal cards serve as eye-catching conversation pieces that resonate with exclusive clientele, heavily influenced by social approval. Card issuers incorporate these cards as a visible facet of their robust rewards packages, setting their brand apart and appealing to market segments seeking a ‘premium’ or prestigious product, particularly appealing to millennials seeking differentiation.