Today, the target consumer of metal cards has changed. This is due to the needs of segmentation and differentiation, which point to a process of premiumization of the mass consumer base. Among them are millennials, a segment highly desired by fintechs. Fintechs in Europe and the United Kingdom, among others, seem to have contributed to [...]
Investment in fintechs in Latin America grew considerably from 2018 to 2019, and now the fintech market in the region is in full growth. Brazil undoubtedly leads the region with the largest number of fintech companies, followed by Mexico and Colombia. The main subsectors of fintechs are means of payment, digital banks (neo-banks), loans and [...]
This trend of “premium” products has now moved to credit cards, where issuing banks offer a fancy metal card to their select customers as a way to differentiate themselves. In fact, financial institutions began to offer metal credit cards or hybrid versions of them, realizing the impact of prestige products in a market that promises [...]
The cards issued by banks and other entities to make purchases and obtain money are used worldwide, and the services they offer are constantly evolving. They are used to pay by debit or credit, but the high-end ones allow access to many other services. However, for the majority of mortals, all of them were printed [...]
Competitive advantage for banks: Banks have recognized the challenge of differentiation in a very competitive market. Many have identified metal credit cards as a way to create a physical point of contact with customers, something that is missing in today's Internet world, where the physical engagement is a keyboard or screen. An eye-catching design is [...]
Some clients find his prestige attractive. If you're going to be carrying your card all the time, it might look cool, wouldn't it? At the moment, they are unattainable for the vast majority of customers. They have benefits that may sound even more like fiction than reality, but they exist: metal credit cards become payment [...]
Banks have noted that the metal card is so sought after because of how it looks and how it makes consumers feel. This was an opportunity to enter the premium services market and they took advantage of it. The metal card is here to stay: They are made with the highest quality materials, produced with [...]
Latin America is one of the regions with the lowest penetration of banking in society, and that is why fintech, especially neobanks, have been growing rapidly, with Brazil being the country with the greatest reach of technology at the time of managing the finances. What benefits do the users of these neobanks value? While in [...]
These metal credit cards come in different materials like brass, copper, brushed stainless steel, and even gold and palladium. Some are made from alloys whose ingredients are hidden like well-kept secrets. The card design can be hybrid and include metal and plastic, with the metal used in the middle to add weight. Some are pure [...]
At the moment they are unattainable for most users. They have features that may sound even more like fiction than reality, but nevertheless they exist... One of the latest trends in credit cards is driven by consumers' desire for style. The metal credit card answers that call, allowing cardholders to stand out when it comes [...]
